Definitions and background
SEO is short for Search Engine Optimization, which in our language means to be search engine optimization. Less definition, SEO is a technique or process to improve performance in order to have a site rank high on search engine results pages (SERP = Search Engine Results Page), which will maximize the traffic to the site, whether it is a static website or blog.
search engine optimization | SEO For a blogger, traffic or 'traffic' of visitors coming is one of the important pillars of a blog. Their importance will also be higher if the blog is used as a medium for doing business online. This is because traffic is prospective customers. The more traffic, the chances for success more wide open.
Internet users typically use search engines to find what he sought. Most of them then just be interested in the first 10 or 20 sites on page 1 and 2 of the SERP, with no desire to see thousands, hundreds of thousands, or perhaps millions of sites on next page.
So, if your blog appears on page 1 of the search engines with keywords that we seek, the more traffic that will come to our blog. This is why SEO is born. Search Engine Optimization is then to be 'compulsory' for webmasters and bloggers.
SEO: Easy or Hard?
Well .. This question is difficult to answer. Because, 'compulsory subjects' this one appears to be more difficult than easy :-( spelled. Technique developed also vary. SEO is considered accurate by the blogger are not necessarily used by other bloggers. A clear, SEO needs tenacity, patience and time to get the results we want. Till months? Could be!
Basically there are two kinds of SEO:
1. ON PAGE OPTIMIZATION
As the name implies, this type contains SEO optimization techniques by modifying specific factors in a web page / blog itself, for example:
- The selection of a clever keyword, including its use in the phrase.
- Only use the targeted keywords in the Title.
- Using the symbol «|» on the Title.
- Use of Header Tags.
- The density of keywords is quite on content, not keyword spamming.
- The placement of keywords at the beginning and end of the web page.
- Use appropriate Alt tags on images.
2. OFF PAGE OPTIMIZATION
Off page optimization basically consists of factors that are not on the web page / blog, but the algorithms used in search engines when determining the ranking of a site. According to Brad Callen of Bryxen Software, these factors such as:
- The types of sites that give links to us.
- The number of sites that give links to us.
- Page Rank sites that provide links.
- Anchor text used in the link.
- The number and type of sites that link to a site that links to our site before.
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